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Den självständige specialisten: En studie av personligstyper hos dagens kommunikatörer
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

AbstractAuthor: Sofie JakobssonCourse: Media and Communication Studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPeriod: Spring 2012Key words: Job ads, Professional Communicator, Public Relations Officer, Trait Theory, Five Factor Theory, Big Five, personal traits, work tasks.Title: The Independent Specialist. A study of requested personal types in Professional Communicators.Number of pages: 35Purpose/ Aim: The study aims to evaluate what kind of personality type that would make a good fit for a Professional Communicator. The study examines personal traits and work tasks that are presented in job ads for Professional Communicators in Sweden today. From this material the author wants to calculate what kind of personal type that characterize the profession with the help of the Big Five theory.Material/ Method: Quantitative research method based on job ads.Main results: The study shows that personal traits that employers look for in Professional Communicators today are mainly traits from the Conscientiousness group with characteristics such as independent, structured and planning. The second biggest personality group is Extraversion where personal traits like driving, outgoing and social were put. The results also indicate that the professional should enjoy working independently but also be able to cooperate with other people. A big part of the profession involves tasks which are of a producing nature which indicates that a talent or personality that fits for that kind of tasks is to prefer.

Place, publisher, year, edition, pages
2012. , 35 p.
Keyword [en]
Job ads, Professional Communicator, Public Relations Officer, Trait Theory, Five Factor Theory, Big Five, personal traits, work tasks.
National Category
Social Sciences
URN: urn:nbn:se:uu:diva-175301OAI: diva2:530910
Subject / course
Media and Communication Studies
Educational program
Freestanding course
Social and Behavioural Science, Law
Available from: 2012-09-18 Created: 2012-06-05 Last updated: 2012-09-18Bibliographically approved

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