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Skapa ditt digitala skyltfönster: En studie om skapandet och betydelsen av dendigitala identiteten i mediebranschen
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Create your digital shop window : A study of the creation and importance ofdigital identity in the media industry (English)
Abstract [en]

Googling their employees and job seekers are becoming more common andin that we live our lives more and more on the internet it becomes moreimportant how we act and to think about what you publish on the internet.Each time you press a key, will leave a digital footprint behind and thereforeit’s important to know how to deal with this. The purpose was to describehow a person strategically can proceed to build an identity on the internet toget benefits in the job seeking process in the media industry and to describethe importance of the digital identity in the recruitment process in a smallertown. We’ve used a qualitative approach and made eight interviews withrecruiters from the media and also people who have built a digital identity.We’ve used Bauman’s theory about consumer society, Montoya’s eight lawsof personal branding and also theories about profiling, and communicationsplanning to analyze the material. We’ve found that a digital identity plays animportant role in the professional context in the media industry and cansometimes be crucial if a person gets a job or not. The first thing to do whenbuilding a digital identity is to find your core value, set goals and define thetarget audience in order to adapt to this when you convey your message. It’salso important to choose the right channel to carry the message through. Thedigital identity also needs to be updated and maintained regularly.

Place, publisher, year, edition, pages
2012. , 62 p.
Keyword [en]
Personal branding, digital identity, social media, internet, strategic communications, profiling, recruitment process
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-19407OAI: diva2:530507
Subject / course
Media and Communications Science
Educational program
Media Management Programme, 180 credits
Social and Behavioural Science, Law
Available from: 2012-06-27 Created: 2012-06-03 Last updated: 2012-06-27Bibliographically approved

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digital_identitet(599 kB)175 downloads
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Type fulltextMimetype application/pdf

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Hjärne, JessikaBergh, Elin
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School of Social Sciences
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