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Exploring Corporate Greening: a cross-cultural perspective
Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
2012 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to explore the influence of national culture on corporate greening with specific focus on motivations that drive companies to respond to environmental issues and strategies that companies develop in this regard. The existing literature indicates that the research on motivational and strategic aspects of corporate greening is limited from cultural perspective. Thus, a qualitative study of Swedish and Belarusian companies was conducted to illustrate what induces firms to go green and to describe what environmental strategies are implemented by them. The analysis of received empirical data was concentrated on aligning national culture features with the motivations for environmental initiatives and relevant elements of green strategies. The findings demonstrate the connection between national culture and environmental strategy through green motivations. Finally, some implications for further research as well as practitioners are presented.

Place, publisher, year, edition, pages
2012. , 53 p.
Keyword [en]
Corporate greening; national culture; corporate environmental strategy; motivations; Environmental Management System
National Category
Business Administration
URN: urn:nbn:se:hj:diva-18239OAI: diva2:530453
Subject / course
IHH, Business Administration
Social and Behavioural Science, Law
Available from: 2012-06-04 Created: 2012-06-01 Last updated: 2012-06-04Bibliographically approved

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Klevanskaya & Luzina Master Thesis(850 kB)320 downloads
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