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Consumers' Experience of Advertisements in Tablet Devices
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2012. , 183 p.
Keyword [en]
Tablet Device, Advertisement, Drivers, Phenomenology, Banners, Digital Advertising, Website, Pop-up, Attitudes, Media, TV, Newspaper, Traditional Media, Media Context, Technology, Ideology, Motives
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-18234OAI: oai:DiVA.org:hj-18234DiVA: diva2:530369
Presentation
2012-05-24, B4046, Gjuterigatan 5, Jönköping, 13:50 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-06-19 Created: 2012-06-01 Last updated: 2012-06-19Bibliographically approved

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fulltext(2293 kB)356 downloads
File information
File name FULLTEXT01.pdfFile size 2293 kBChecksum SHA-512
2fa79a8057b88cea23bfac56c6747430771d3b4af515300463984ea6e63505251aaba817e197f695cd161d31998ac1347a6c035234c5dbcc770110246e23c121
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf