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Consumers' Experience of Advertisements in Tablet Devices
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2012. , 183 p.
Keyword [en]
Tablet Device, Advertisement, Drivers, Phenomenology, Banners, Digital Advertising, Website, Pop-up, Attitudes, Media, TV, Newspaper, Traditional Media, Media Context, Technology, Ideology, Motives
National Category
Business Administration
URN: urn:nbn:se:hj:diva-18234OAI: diva2:530369
2012-05-24, B4046, Gjuterigatan 5, Jönköping, 13:50 (English)
Social and Behavioural Science, Law
Available from: 2012-06-19 Created: 2012-06-01 Last updated: 2012-06-19Bibliographically approved

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fulltext(2293 kB)317 downloads
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File name FULLTEXT01.pdfFile size 2293 kBChecksum SHA-512
Type fulltextMimetype application/pdf

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Sakandelidze, Alexander
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