Change search
ReferencesLink to record
Permanent link

Direct link
A Communicative Identity: A qualitative study of an organisation's creation and communication of their identity
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
A Communicative Identity : A qualitative study of an organisation´s creation and communication of their identity (English)
Abstract [en]

Both as leader and employee you need a perception of the organisational identity. The purpose of this thesis is to identify leaders’ perception of using communication to develop and implement the organisational identity with the employees and also to identify how the internal work with the organisational identity can contribute in making the employees good ambassadors for the organisation. Data has been gathered through qualitative interviews with four leaders at a future large organisation. By connecting and analysing the empirical findings with relevant theories we came to the conclusion that the leaders’ percept the communication as vital and that they consider creating the foundation of the organisational identity as their responsibility. They value co-creation and an open communication with the employees. We make the conclusion that ongoing communication is essential for including employees in the development of the organisational identity and in making these good ambassadors.  

Place, publisher, year, edition, pages
2012. , 46 p.
Keyword [en]
communication, strategic communication, leadership communication, organisation, identity, organisational identity, social construction, internal communication
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-19092OAI: diva2:529454
Subject / course
Media and Communications Science
Educational program
Media Management Programme, 180 credits
Social and Behavioural Science, Law
Available from: 2012-06-20 Created: 2012-05-30 Last updated: 2012-06-20Bibliographically approved

Open Access in DiVA

A Communicative Identity(536 kB)124 downloads
File information
File name FULLTEXT01.pdfFile size 536 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Tollstoy, JohannaThornsäter, Zara
By organisation
School of Social Sciences
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 124 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 137 hits
ReferencesLink to record
Permanent link

Direct link