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"It took me about half an hour, but I did it!": Media circuits and affinity spaces around how-to videos on YouTube
Umeå University, Faculty of Social Sciences, Department of Sociology.
2012 (English)In: European Journal of Communication, ISSN 0267-3231, E-ISSN 1460-3705, Vol. 27, no 2, 152-170 p.Article in journal (Refereed) Published
Abstract [en]

Combining sentiment analysis and discursive network analysis, this article looks to answer which sentiments characterize YouTube comments discourse, with a specific focus on how- to videos. What are the differences between comments to various types of videos, and which discursive contexts seem to promote positive sentiment and a participatory climate? Furthermore, the aim is to map out a variety of existing user strategies in terms of their degree of participation. What various modes of taking part and/or giving support are made discursively possible, and what degrees of detachment or engagement are expressed through these identified strategies? 

Place, publisher, year, edition, pages
2012. Vol. 27, no 2, 152-170 p.
Keyword [en]
Affinity spaces, discourse, informal learning, sentiment analysis, YouTube
National Category
Sociology Communication Studies Media and Communications
Research subject
URN: urn:nbn:se:umu:diva-55640DOI: 10.1177/0267323112443461ISI: 000304909400003OAI: diva2:528496
Available from: 2012-05-28 Created: 2012-05-25 Last updated: 2013-03-21Bibliographically approved

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