Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE credits
When you talk with the municipal housing companies today there is a general view that they
are doing all the work when it comes to social responsibilities in the municipalities, the
private landlords only have a focus on profit. The private landlords doesn't agree but says that
they take a social responsibility, at the same time there is a difference in what social
responsibility is. By looking at how the picture of CSR and its use is seen today we analyze
why the opinions and definitions about social responsibility differ. We also look at CSR in its
local adaptation in Sweden's special conditions at the same time as we compare it to CSR in
Europe and the world. We thereby create an analysis of how CSR is perceived, prioritized and
developed in Sweden to see the root of the disagreements.
In our study we show how different views and roles in the community influence the picture of
CSR in Sweden. We have found that the municipal landlords doesn't go under CSR as isn't
done voluntarily, the private landlords social responsibility is however voluntary and is
therefore seen as CSR. This however gets the effect that their CSR activities are very much
influenced by the society's expectations and the media focus at the moment. Such adaptations
are possible today because of the width of the term CSR.
The municipal housing companies starts to sell more buildings to private landlords, often
these negotiations and deals contains agreements where the new owner will continue to take a
social responsibility. If the two parts doesn't have the same definition of social responsibility
but doesn't know it or neglects it, it could be a catastrophe, therefore we think the definition of
CSR and social responsibility should be more exact and clear to avoid misunderstandings.
2012. , 100 p.