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Visionen & Entreprenören: Framtiden för det framgångsrika entreprenörsföretaget
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2012 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Leaders have many tools in their toolbox when it comes to managing their firms, assuring that they are moving in the right direction. One of these tools is vision. Vision can be a powerful tool for steering a company. But to be able to use it fully, you must also understand how vision is best conveyed to employees and followers. If you understand the vision as a tool, you can fully utilize it. Vision is, according to entrepreneurial theory, strongly connected to growth in companies. As more established firms often tend to have highly evolved plans when it comes to the company’s values, we wanted to study the smaller business. And from this our research question evolved. We ask ourselves in this thesis, what effect vision has as a managerial tool in small companies with high growth rates? In the search of our answer we studied Kronfönster, a small, fast growing window manufacturer in the south of Sweden. 

Place, publisher, year, edition, pages
2012. , 95 p.
Keyword [sv]
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-18889OAI: diva2:528336
Subject / course
Business Administration - Organization Leadership
Educational program
Business Administration and Economics Programme, 240 credits
2012-05-15, Växjö, 21:15 (Swedish)
Social and Behavioural Science, Law
Available from: 2012-05-31 Created: 2012-05-24 Last updated: 2012-05-31Bibliographically approved

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Morell, ChristerKarlsson, Daniel
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