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Co-creating collaborative food service opportunities through work context maps
Linnaeus University, Faculty of Business, Economics and Design, School of Design.
2012 (English)In: CONFERENCE PROCEEDINGS ServDes.2012 CO-CREATING SERVICES / [ed] Päivi J. Tossavainen, Milla Harjula and Stefan Holmlid, Linköping: Linköping University Electronic Press, 2012, 243-251 p.Conference paper (Other academic)
Abstract [en]


This paper presents a co-design workshop method where the participants use context maps

of work activities as tools to visually explore collaborative service opportunities inside a food

producer community. As an example the paper describes experiences from using the method

together with small local food producers. During the workshop the food producers created

and transferred knowledge regarding their work from the individual work maps to co-created

future service maps. Although the food producers never had worked in these settings before,

they had no problem sharing and co-creating complex work scenarios. The method uses

both visual and verbal tools, which enables the participants to create a detailed service story

as well as a visual overview. The use of the method encouraged the food producers to create

service ideas, but it also started a dialog on how to bring the service concepts out to the real

work context. The paper also reflects upon the method’s potential in supporting service


Place, publisher, year, edition, pages
Linköping: Linköping University Electronic Press, 2012. 243-251 p.
, Linköping Electronic Conference Proceedings, ISSN 1650-3740 ; 67
Keyword [en]
work context maps, creative communities, design method, visual tools
National Category
Research subject
URN: urn:nbn:se:lnu:diva-18490OAI: diva2:523977
ServDes. 2012 3rd Nordic Conference on Service Design and Service Innovation, 8 – 10 February 2012, Espoo, Helsinki
Available from: 2012-04-27 Created: 2012-04-27 Last updated: 2014-03-24Bibliographically approved

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Sandberg, Fredrik
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