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Social Media Marketing in Start-up Companies: Reaching New Consumers and Retaining Current Customers through Blogs and Facebook
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The current recession has made it difficult for companies to find customers and therefore tofinance their business which often leads to cuts in the marketing budget. Social mediamarketing could be the solution in these situations. The purpose of this study is to investigatehow marketing efforts in social media, specifically in blogs and Facebook, can be successfulin attracting consumers and also retain customers over time for start-up companies. This wasexamined through interviews with two recently started retail companies along with consumersurveys in these companies’ target markets. The paper has shown that Facebook is moreefficient than blogs and that social media is effective in spreading word-of-mouth andcommunicating with customers. The conclusion of this study is that Facebook is an effectivetool for start-up companies, both to reach new consumers and also to retain current customers.

Place, publisher, year, edition, pages
2012. , 39 p.
Keyword [en]
Social Media Marketing, Start-up Companies, Facebook, Blogs, Word-of-Mouth, Communication
National Category
Business Administration
URN: urn:nbn:se:uu:diva-173506OAI: diva2:523610
Subject / course
Business Studies
Social and Behavioural Science, Law
Available from: 2012-04-26 Created: 2012-04-25 Last updated: 2012-04-26Bibliographically approved

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Social Media Marketing in Start-up Companies(613 kB)1377 downloads
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