Change search
ReferencesLink to record
Permanent link

Direct link
Enhancing the distribution of Swedish tourism services on international markets: Possible export-ready criteria requisitioned by European tour operators
Dalarna University, School of Technology and Business Studies, Business Administration and Management.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years))Student thesis
Abstract [en]

This paper identifies subjects which are relevant for Swedish suppliers of tourism services before approaching foreign markets. Most suppliers are micro, small or medium sized companies and use intermediaries, such as tour operators, for internationalization. The research considers the opinion of British and German tour operators, which require some criteria beforehand in order to simplify both the initialization and the development of cooperation. Destination marketing organizations (DMOs) are hereby the go-betweens since they not only represent small-scale suppliers on international markets, but also initiate first encounters between suppliers and tour operators. Suppliers need to provide DMOs with accurate information in order to ensure the best possible representation. After initializing collaboration, business relationships are sought to develop in order to facilitate long-term cooperation. Proper preparation forms therefore the base for strengthening the competitiveness of Swedish tourism prior approaching international markets. The enhancement of distributing Swedish tourism services on foreign markets appeared to be a profitable way to enable further growth, which is strongly limited on the domestic market. Increasing the export share therefore secures and further facilitates tourism’s valuable contributions to the Swedish economy.

Place, publisher, year, edition, pages
Borlänge, 2011. , 55 p.
Keyword [en]
Internationalization, export-ready, tour operators, Swedish tourism services
URN: urn:nbn:se:du-5930OAI: diva2:519126
Social and Behavioural Science, Law
Available from: 2011-09-11 Created: 2011-09-11 Last updated: 2012-04-24Bibliographically approved

Open Access in DiVA

fulltext(439 kB)423 downloads
File information
File name FULLTEXT01.pdfFile size 439 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Business Administration and Management

Search outside of DiVA

GoogleGoogle Scholar
Total: 423 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 269 hits
ReferencesLink to record
Permanent link

Direct link