Enhancing the distribution of Swedish tourism services on international markets: Possible export-ready criteria requisitioned by European tour operators
Independent thesis Advanced level (degree of Master (Two Years))Student thesis
This paper identifies subjects which are relevant for Swedish suppliers of tourism services before
approaching foreign markets. Most suppliers are micro, small or medium sized companies and
use intermediaries, such as tour operators, for internationalization. The research considers the
opinion of British and German tour operators, which require some criteria beforehand in order
to simplify both the initialization and the development of cooperation. Destination marketing
organizations (DMOs) are hereby the go-betweens since they not only represent small-scale
suppliers on international markets, but also initiate first encounters between suppliers and tour
operators. Suppliers need to provide DMOs with accurate information in order to ensure the
best possible representation. After initializing collaboration, business relationships are sought to
develop in order to facilitate long-term cooperation. Proper preparation forms therefore the base
for strengthening the competitiveness of Swedish tourism prior approaching international
markets. The enhancement of distributing Swedish tourism services on foreign markets appeared
to be a profitable way to enable further growth, which is strongly limited on the domestic market.
Increasing the export share therefore secures and further facilitates tourism’s valuable
contributions to the Swedish economy.
Place, publisher, year, edition, pages
Borlänge, 2011. , 55 p.
Internationalization, export-ready, tour operators, Swedish tourism services
IdentifiersURN: urn:nbn:se:du-5930OAI: oai:dalea.du.se:5930DiVA: diva2:519126
UppsokSocial and Behavioural Science, Law