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Sustainability & Consumer behavior towards Sustainability in Norway and Sweden
Dalarna University, School of Technology and Business Studies, Business Administration and Management.
Dalarna University, School of Technology and Business Studies, Business Administration and Management.
2010 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

Aim Sustainability has become an important factor to consider while buying goods and services. People are being more conscious toward environmental impacts of products and services. This attitude has motivated many businesses to develop their production in contact with sustainability. The aim of this paper is to investigate different consumer behaviors toward sustainability in general and in relation to vehicles in Norway and Sweden. Approach The project has been embarked by dividing it into two tasks. 1. Analyzing past, present and future development, growth and importance of sustainability concept. Describe the role of Government authorities in Norway and Sweden to promote sustainable consumption. 2. Investigating important factors of consumer behaviors which influence their buying decision toward sustainable products in general and in relation to sustainable vehicles. Highlight the role of vehicle manufacturing companies to promote sustainable consumption. Method A research has been conducted in order to explore consumer behavior toward sustainability in Norway and Sweden. Research is based on Document study and primary research which include questionnaire survey with consumers and interviews with vehicle dealers. In addition an expert inquiry is conducted to light up consumer intensions in Norway and Sweden toward sustainability. Results The result of investigation has been revealed in shape of analyses and conclusion at the end. A comparison has been made between primary research and secondary research and findings are overlapping. Sustainable vehicles are being more popular among consumers in Norway and Sweden. Consumption trends are changing over time and environmental friendly attitudes are more developing among Swedish consumers as compared to Norwegian.

Place, publisher, year, edition, pages
Dalarna, Sweden, 2010. , 63 p.
Keyword [en]
Sustainability, Sustainable development, Consumer behavior, Norway and Sweden, Sustainable cars
URN: urn:nbn:se:du-5592OAI: diva2:519088
Social and Behavioural Science, Law
Available from: 2011-06-20 Created: 2011-06-20 Last updated: 2012-04-24Bibliographically approved

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