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Kundförtroende vid e-handel: En studie om att skapa och upprätthålla förtroende
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med denna studie är att undersöka hur företag bör arbeta med att skapa och upprätthålla kundförtroende över internet. För att besvara syftet undersöker vi hur företag som bedriver e- handel arbetar med att skapa och upprätthålla kundförtroende. Vi kommer även att undersöka huruvida detta överensstämmer med konsumentens uppfattning av vad de anser är förtroendeskapande faktorer vid e-handel.

Place, publisher, year, edition, pages
2012. , p. 78
Keyword [sv]
Kundförtroende, Internet, E-handel
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-171723OAI: oai:DiVA.org:uu-171723DiVA, id: diva2:512197
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2012-03-27 Created: 2012-03-26 Last updated: 2012-03-27Bibliographically approved

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fulltext(1468 kB)413 downloads
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Bergendahl, DavidMauno Pettersson, JonArhammar, Julia
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf