Market Feasibility Research in China And Strategy Design: The Case of THE BODY SHOP
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
the purpose of this paper is to find the successful elements of THE BODY SHOP in Gavle, and using that experience to study the market entry into a third world country using the case study to assess whether it is worthwhile for THE BODY SHOPto enter the Chinese market, if it is worthwhile, and how to do it.
Place, publisher, year, edition, pages
2011. , 57 p.
strategy, entry, marketing, core value, THE BODY SHOP
IdentifiersURN: urn:nbn:se:hig:diva-11638Archive number: E3BA:DiVA 24/2012OAI: oai:DiVA.org:hig-11638DiVA: diva2:511384
Subject / course
UppsokSocial and Behavioural Science, Law
Vilhelmson, PärHollander, Ernst
Malama, Maria F Malama