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Market Feasibility Research in China And Strategy Design: The Case of THE BODY SHOP
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2011 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

the purpose of this paper is to find the successful elements of THE BODY SHOP in Gavle, and using that experience to study the market entry into a third world country using the case study to assess whether it is worthwhile for THE BODY SHOPto enter the Chinese market, if it is worthwhile, and how to do it.

Place, publisher, year, edition, pages
2011. , 57 p.
Keyword [en]
strategy, entry, marketing, core value, THE BODY SHOP
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hig:diva-11638Archive number: E3BA:DiVA 24/2012OAI: oai:DiVA.org:hig-11638DiVA: diva2:511384
Subject / course
Business administration
Educational program
Business administration
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-04-12 Created: 2012-03-21 Last updated: 2012-04-12Bibliographically approved

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Luping Zhang&Yuanyuan Wen's bachelor thesis(836 kB)2206 downloads
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CiteExportLink to record
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