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Copyright in Social Media: A Preparatory Study in Access to Protected YouTube Clips
Jönköping University, Jönköping International Business School, JIBS, Accounting and Law.
2011 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Social media, such as YouTube, contain different types of information provided by the users. Because of the popularity and ability to reach out to others, coprorations might want to use this information in its advertising. However, some of the information is copyright protected works. How can a coproration use the limitations in the copyright protection to its advantage? Even when it is allowed to use the work with regard to the limitations in the copyright protection, attention must be paid to personal information and marketing provisions. This bachelor's thesis disclosures the method by which a work or the information is legally eccessed for advertising purposes.

Place, publisher, year, edition, pages
2011. , 27 p.
Keyword [sv]
Limitations in copyright protection, social media, advertisement, personal information, marketing, scope of protection.
National Category
Social Sciences
URN: urn:nbn:se:hj:diva-17747OAI: diva2:507573
2011-05-19, 15:10 (English)
Social and Behavioural Science, Law
Available from: 2012-03-08 Created: 2012-03-05 Last updated: 2012-03-08Bibliographically approved

Open Access in DiVA

Copyright in Social Media, Anna Vintersvärd(455 kB)202 downloads
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Type fulltextMimetype application/pdf

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