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Krisinformation i sociala medier: Kommuners användning av Facebook och Twitterför att sprida information till kommuninvånare
Linnaeus University, Faculty of Science and Engineering, School of Computer Science, Physics and Mathematics.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Det blir allt vanligare att kommuner använder sociala medier i sitt kommunikationsarbete. I denna uppsats har det undersökts hur sociala medier används för spridning av krisinformation på kommunal nivå samt vilka faktorer som bidrar till att krisinformationen når kommuninvånarna. Vidare har det undersökts hur kommunernas delade krisinformation i sociala medier kan förtydligas genom aggregering till en annan plattform. Studien som innefattar intervjuer med tolv kommuner som är aktiva i sociala medier samt med tre i ämnet insatta personer visar på att sociala medier som kriskommunikationskanaler idag används i relativt liten utsträckning. Det beror, enligt kommunerna, främst på att få kriser drabbat kommunerna sedan användningen av sociala medier påbörjades. Arbetet innefattar också utvecklingen av en prototyp i vilken svenska kommuners krisinformationsflöde sammanställs på ett och samma ställe.

Abstract [en]

It is becoming increasingly common for municipalities using social media in their means of communication. This paper examines how social media is used for the dissemination of emergency information at the municipal level, also analysing the factors that contribute to that the crisis information reaches the target group.  Furthermore it's examined how the emergency information can be clarified through aggregation to a different platform. The study involves interviews with twelve social media active municipalities and three on the subject informed individuals wich shows that social media as crisis communications channels are currently used in relatively small extent. This is due to that few crises have affected the municipalities, since the use of social media begun. The work also include the development of a prototype, gathering the crisis information feed from Swedish municipalities.

Place, publisher, year, edition, pages
Keyword [en]
Municipality, crisis, social media, Twitter, Facebook
Keyword [sv]
Kommun, kris, sociala medier, Twitter, Facebook
National Category
Media and Communication Technology
URN: urn:nbn:se:lnu:diva-17861OAI: diva2:507066
Subject / course
Media Technology
Educational program
Interactive Digital Media, 180 credits
Available from: 2012-03-02 Created: 2012-03-01 Last updated: 2012-03-02Bibliographically approved

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Pettersson, Ida
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