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En studie hur Sapa Profiler AB kan använda sig av sociala medier i sitt varumärkesbyggande
Halmstad University, School of Social and Health Sciences (HOS), Centre for Studies of Political Science, Communication and Media (CPKM), Media and Communication Science.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

BakgrundJag har fått i uppdrag av Sapa Profiler AB att ta fram konkreta förslag på hur de skulle kunna använda sig av sociala medier i sitt varumärkesbyggande.SyfteGe Sapa Profiler AB konkreta åtgärder på hur de kan använda sociala medier i sitt varumärkesbyggande.MetodJag har använt mig av kvalitativa intervjuer, benchmarking, netnografi och dokumentanalyser av Sapa Profiler AB:s eget material.ResultatJag har gett olika förslag på hur Sapa Profiler AB kan använda sig av sociala medier för att stärka sitt varumärke.

Place, publisher, year, edition, pages
2012. , 52 p.
Keyword [sv]
Sapa Profiler AB, sociala medier, varumärke
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hh:diva-17311OAI: oai:DiVA.org:hh-17311DiVA: diva2:506183
External cooperation
SAPA
Subject / course
Media and Communication
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-03-27 Created: 2012-02-28 Last updated: 2012-03-27Bibliographically approved

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fulltext(358 kB)1323 downloads
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf