Expansion of a small Swedish IT firm: A market and entry mode selection
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Internationalization within the information communication technology (ICT) sector has become more essential today and this has raised the international competition over customers. The Nordic markets growth and development in its ICT sector has brought new competition and has been the substance of change in business concerning, organizational changes, reduce transaction costs and rationalize and restrict supply chains.
The purpose of this thesis is therefore to compare the Nordic ICT markets and the potential for small IT firm namely, Radar Group International AB. To be able to understand Radar Group’s potential in the Nordic IT markets this thesis is divided in to two aspects, market selection and entry mode selection. When we have evaluated the Nordic markets we made, based on our findings recommendations to Radar Group in what market to enter and how to enter that market. For comprehensive understanding of this study, we choose concentration of the theoretical framework committed to the subject, market selection and entry mode selection. Furthermore, we used qualitative method in collecting the empirical data consisting of raw data and in-depth interviews with three international IT firms based in Sweden about their market selection and entry mode selection.
Our conclusion indicates that Radar Group should explore the Norwegian market as it offers greater customer potentials and stronger economic growth. While expanding to the Norwegian market, it is our opinion that Radar Group should use Joint venture as their entry mode. It is the most suitable mode for Radar Group in terms of financial aspect, the company’s business concept and previous experience.
Place, publisher, year, edition, pages
2012. , 41 p.
Internationalization, Market analysis, Entry mode
IdentifiersURN: urn:nbn:se:uu:diva-169204OAI: oai:DiVA.org:uu-169204DiVA: diva2:505519
UppsokSocial and Behavioural Science, Law