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Södertörn University, School of Business Studies.
Södertörn University, School of Business Studies.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The most dominating type of company in Sweden is the small-sized business and it usually lacks its own marketing department. The purpose of this paper was to analyze several small Swedish businesses which are specialized in different sectors of the Mechanic/Technology industry but they are similar in terms of having niched products and they are leading companies in the world. The objective was to do research about how small businesses work with marketing despite its lack of resources and capital.

This survey has shown that customer contacts, customer relationships and especially for those investigated companies, it was very important to focus on globalization and product development in order to build a Point of Difference.

Place, publisher, year, edition, pages
2011. , 48 p.
Keyword [en]
Small and Medium sized Enterprises(SME), Marketing, Globalisation, Network, Point of Difference(POD), Social Media, Internet
Keyword [sv]
SME-företag, Marknadsföring, Internationalisering, Nätverk, Point of Difference, Sociala medier, Internet
National Category
Economics and Business
URN: urn:nbn:se:sh:diva-15379OAI: diva2:501490
Subject / course
Business Studies
Social and Behavioural Science, Law
Available from: 2012-02-16 Created: 2012-02-14 Last updated: 2012-02-16Bibliographically approved

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Type fulltextMimetype application/pdf

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