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The impact of service quality in customer satisfaction case of "One Bank"
University of Skövde, School of Technology and Society. (Marketing)
University of Skövde, School of Technology and Society. (Marketing)
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

The aim of this thesis is to gather more knowledge about the impact of service quality on customer satisfaction in “One bank Ltd” in Bangladesh. Nowadays the market of the serviceproviding firm is highly competitive and the expectation of the customer is increasing. The firms are required to focus more on the service they provide to satisfy the customer in order to achievethe goal of a organization. The main purpose of this thesis is to identify the influencing factor ofservice quality that  leads to the customer satisfaction. In this thesis the research approach are used are combination of both the inductive and deductive approach. The study is quantitative in nature. Structured questionnaire are used in order to collect the data. The theoretical framework used in this thesis is SERVIQUAL model developed by Parasuraman et al. (1998). The empirical findings of this thesis indicate that the customer of the “One bank ltd” is satisfied with th eservice they provided. From the empirical findings it shows that the better service providing firm can get advantage  of market share. The service quality model can help the banking sector of Bangladesh to build a strong market and service provider can get advantages from  providing better service.

Place, publisher, year, edition, pages
2011. , 47 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:his:diva-5422OAI: oai:DiVA.org:his-5422DiVA: diva2:497715
Subject / course
Business Administration
Educational program
Marketing - Master´s Programme
Presentation
E 109, University of Skövde, Skövde (English)
Uppsok
Technology
Supervisors
Examiners
Available from: 2012-02-15 Created: 2012-02-10 Last updated: 2012-02-15Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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