Brand management problems in SMEs: case study on GävleVandrarhem AB and Chailease international finance corporation-Shenzhen branch
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
This study aims to examine how brand management is implemented in SMEs, and investigate the problems encountered by SMEs when managing their brands in order to build strong brands.
Place, publisher, year, edition, pages
2011. , 53 p.
Brand, Brand management, Brand management problems, SMEs
IdentifiersURN: urn:nbn:se:hig:diva-11461Archive number: E3BA:DiVA 1/2012OAI: oai:DiVA.org:hig-11461DiVA: diva2:496220
Subject / course
Business administration – master’s programme (one year)
UppsokSocial and Behavioural Science, Law