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The Variance between Brand Positioning and Brand Perception: -A Case Study about Volvo Cars in China
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2012 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2012. , 50 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-11451Archive number: E3BA:DiVA 15/2012OAI: oai:DiVA.org:hig-11451DiVA: diva2:495487
External cooperation
Zhang Yaoqing
Uppsok
Social and Behavioural Science, Law
Available from: 2012-03-12 Created: 2012-02-09 Last updated: 2012-03-12Bibliographically approved

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fulltext(1168 kB)3601 downloads
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ef477d1c4db51aa2e67da0e233e9e22b0f939baacc4937dfb025a5cbdde9caa7e95eebd3d555479af397c43494838b73c178cfe4f6d371b8f5cea214fef26ab0
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
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  • vancouver
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  • de-DE
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