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The Variance between Brand Positioning and Brand Perception: -A Case Study about Volvo Cars in China
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2012 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2012. , 50 p.
National Category
Business Administration
URN: urn:nbn:se:hig:diva-11451Archive number: E3BA:DiVA 15/2012OAI: diva2:495487
Social and Behavioural Science, Law
Available from: 2012-03-12 Created: 2012-02-09 Last updated: 2012-03-12Bibliographically approved

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