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Idea Generation: Customer Co-creation versus Traditional Market Research Techniques
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.ORCID iD: 0000-0002-6589-8662
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Psychology. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.ORCID iD: 0000-0002-7006-9906
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.ORCID iD: 0000-0001-8278-1442
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
2011 (English)In: Journal of Service Management, ISSN 1757-5818, E-ISSN 1757-5826, Vol. 22, no 2, 140-159 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2011. Vol. 22, no 2, 140-159 p.
Keyword [en]
Consumer goods, Consumer panels, Europe, Market research methods, Product innovation, Services
National Category
Business Administration Psychology
Research subject
Business Administration; Psychology
Identifiers
URN: urn:nbn:se:kau:diva-11479DOI: 10.1108/09564231111124190ISI: 000290921200001OAI: oai:DiVA.org:kau-11479DiVA: diva2:495074
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2017-12-07Bibliographically approved

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Publisher's full texthttp://dx.doi.org/10.1108/09564231111124190

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Witell, LarsKristensson, PerGustafsson, AndersLöfgren, Martin
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