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Service Marketing and Subjectivity: The shaping of customer-oriented employees
Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.ORCID iD: 0000-0002-2982-9651
2009 (English)In: Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376, Vol. 25, no 7-8, p. 795-809Article in journal (Refereed)
Place, publisher, year, edition, pages
2009. Vol. 25, no 7-8, p. 795-809
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Business Administration
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Business Administration
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URN: urn:nbn:se:kau:diva-9790OAI: oai:DiVA.org:kau-9790DiVA, id: diva2:493297
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2017-12-07Bibliographically approved

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Skålén, Per
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