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Customer Integration within Service Development: A review of methods and an analysis of insitu and exsitu contributions
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Psychology.ORCID iD: 0000-0002-7006-9906
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.ORCID iD: 0000-0002-7653-5226
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.ORCID iD: 0000-0003-2705-0836
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
2010 (English)Conference paper, Published paper (Refereed)
Abstract

Many companies are today struggling with developing new services with attractive use valuethat result in value for the user. Accordingly, methods that facilitate the understanding of value creational processes, as defined, perceived and expressed by customers, byby means of integrating them in the service development process, have become increasingly important. The literature provides managers with a number of methods suggesting how customers can contribute to and support the service development process. However, there is a lack of a comprehensive literature lacks a review of thethat identifies the appropriateness of different methods, including when and how to use them.

The aim of this paper is to contribute to a better understanding of how to integrate customers within service development by assessing different methods for obtaining user information.

Place, publisher, year, edition, pages
2010.
National Category
Business Administration Psychology
Research subject
Business Administration; Psychology
Identifiers
URN: urn:nbn:se:kau:diva-9763OAI: oai:DiVA.org:kau-9763DiVA, id: diva2:493268
Conference
2009 La Londe conference in Marketing Communication and Consumer Behavior
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2019-07-09Bibliographically approved

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Kristensson, PerMagnusson, PeterEdvardsson, BoSundström, Erik
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CiteExportLink to record
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