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Tuning Users' Innovativeness During Ideation
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Psychology.ORCID iD: 0000-0002-7006-9906
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.ORCID iD: 0000-0002-7653-5226
2010 (English)In: Creativity and Innovation Management, ISSN 0963-1690, E-ISSN 1467-8691, Vol. 19, no 2, p. 147-159Article in journal (Refereed)
Abstract

Although there is increasing acknowledgment that consumers can contribute useful ideas during the development of innovative services, there has been little empirical examination of how such users can best be managed in order to contribute their ideas to the fuzzy front end of new service development. The present study examines the relationship between the nature of user-created ideas regarding new technology-based services and the characteristics of the users supplying the ideas. In particular, the study investigates whether users ideas become more incremental or more radical depending on the users: (i) awareness of technological restrictions; and (ii) utilization of use experience. The results show that idea creators with high use experience who are unaware of any technological restrictions tend to produce service ideas that are more radical in nature, whereas idea creators with high use experience users who are aware of technological restrictions tend to produce service ideas that are more incremental in nature. The study provides empirical support that ordinary users involved in ideation must, to provide innovative ideas, both have a contextual use experience and not be restricted in their ideation by too much technology information and restrictions on potential feasibility

Place, publisher, year, edition, pages
2010. Vol. 19, no 2, p. 147-159
Keywords [en]
Ideation, Innovation, Fuzzy front end, Creativity, User involvement, Technology-based services, Ordinary users, Lead users
National Category
Business Administration Psychology
Research subject
Business Administration; Psychology
Identifiers
URN: urn:nbn:se:kau:diva-9753OAI: oai:DiVA.org:kau-9753DiVA, id: diva2:493258
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2017-12-07Bibliographically approved

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Kristensson, PerMagnusson, Peter
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CiteExportLink to record
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