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Att hitta fram till tillit: En studie av kartapplikationen i iPhone och användares tillit till denna
Södertörn University, School of Communication, Media and it.
Södertörn University, School of Communication, Media and it.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Finding Trust : A study of the map application in the iPhone and users trust towards it (English)
Abstract [en]

Trust is a concept used throughout our daily lives. We give trust to friends, colleagues and strangers. We also give trust to the technical artifacts we use in our everyday lives. We must also rely on the services we use to work the way we expect them to. There is plenty of research on trust in e-commerce and online banking on website based platforms. What is missing is research on how we give trust to mobile map applications (and mobile applications in general), and how this trust, or lack of trust, affect our use of map applications in everyday life. We will also use a model of trust to see if we can get a deeper understanding of this trust.

Place, publisher, year, edition, pages
2011. , 32 p.
Keyword [en]
Map application, trust, perceived ease of use, perceived trust, perceived risk, model of online
National Category
Media and Communication Technology
URN: urn:nbn:se:sh:diva-15324OAI: diva2:492358
Subject / course
Media Technology
Available from: 2012-02-08 Created: 2012-02-07 Last updated: 2012-02-08Bibliographically approved

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fulltext(1711 kB)139 downloads
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Type fulltextMimetype application/pdf

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