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Varför konsumerar vi probiotika?: En enkätundersökning om motiv till konsumtion samt vad konsumenter anser om probiotiska produkters pris.
Umeå University, Faculty of Social Sciences, Department of Food and Nutrition.
Umeå University, Faculty of Social Sciences, Department of Food and Nutrition.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Why do we consume probiotics? : A survey on motives to consumption and consumers point of view about the prices on products with probiotics. (English)
Abstract [sv]

Bakgrund Probiotika definieras som levande mikroorganismer som när de intas i tillräckliga mängder ger hälsosamma fördelar. Livsmedel med probiotika får bära ett produktspecifikt hälsopåstående, om produkten har visat sig ha en signifikant effekt jämfört med traditionella livsmedel. Få studier är gjorda på människors attityder kring dessa livsmedel.Syfte Syftet med studien var att undersöka varför personer valde att köpa livsmedel med probiotika.Metod En enkätstudie genomfördes där 103 personer, varav 63 kvinnor och 40 män i åldrarna 19-77, som köpte eller hade testat produkter innehållande probiotika svarade på enkäten. Dessa söktes upp på två stormarknader, ICA Maxi och Willys, i Umeå samt på Umeå Universitet. Insamlad data analyserades i SPSS Statistics 17,0 för att göra hypotesprövning med hjälp av Chi2-test och ett p-värde <0,05 ansågs visa en statistisk säkerställd skillnad mellan grupperna. Resultat Flera anledningar fanns till varför man köpte produkterna, varav den vanligaste var för magfunktionens skull (35 %). Även smak och utseende spelade roll för valet av produkt. Personer med laktoskänslighet angav att de köpte produkterna främst för deras laktosfria egenskaper. Av 99 deltagare var 81 % positivt inställda till priset på produkterna, gentemot 19 % som var mer negativt inställda. Resultaten visade att ProViva var den produkt som köptes mest regelbundet (n=38) och därefter kom Verum (n=35). ProViva var även den produkt informanterna angav att de köpte oftast vid sjukdom (n=16).Slutsats Personer i Umeå köpte probiotiska produkter av olika anledningar, där den största anledningen var för att ha en väl fungerande mage. Även produkternas utseende, smak och deras hälsopåståenden var något som bidrog till konsumtion. I den utsträckning informanterna köpte produkterna ansåg majoriteten att produkterna var prisvärda men hade probiotiska produkter haft ett lägre pris är det inte helt osannolikt att fler personer hade köpt dessa.

Abstract [en]

Background Probiotics is defined as live microorganisms which when administered in adequate amounts confer a health benefit on the host. Foods with probiotics are allowed to bear a specific health claim if the product has shown to have a significant effect compared to traditional foods. Few studies have been made on attitudes regarding these foods. Objective The aim of this study was to investigate why people chose to buy foods that contain probiotics. Method A questionnaire study was conducted where 103 individuals, 63 women and 40 men between 19 and 77 years of age, who bought or had tested products containing probiotics answered the questionnaire. These were sought at two supermarkets, ICA Maxi and Willys, in Umeå and at Umeå University. Collected data were analyzed in SPSS Statistics 17.0 for doing hypothesis testing with Chi2-test and a p-value <0.05 was considered to show a statistically significant difference between groups. Results Several reasons were given as to why people bought the products. The most common reason was for stomach functions (35%). Taste and appearance also played a role in product selection (24 %). People with lactose sensitivity indicated that they bought the products mainly because of their lactose-free qualities. Of the 99 participants 81 % were in favor of the price of products, while 19 % were more negative towards the price. The results showed that ProViva was the product that was most frequently purchased (n=38) and second place came Verum (n=35). ProViva was also the product the informants indicated that they purchased most often during sickness (n=16). Conclusion People in Umeå bought probiotics for different reasons. The primary reason appeared to be to have a well functioning stomach. The products appearance, taste and “health claims” also contributed to consumption. To the extent the informants purchased the products, the majority considered them to be affordable, but if probiotic products had a lower price, it is likely that more people would have bought them.

Place, publisher, year, edition, pages
2012.
Keyword [sv]
Enkätundersökning, motiv till konsumtion av probiotiska produkter
National Category
Food Science
Identifiers
URN: urn:nbn:se:umu:diva-51874OAI: oai:DiVA.org:umu-51874DiVA: diva2:489644
Subject / course
Uppsats i kostvetenskap
Educational program
Dietistprogrammet
Uppsok
Social and Behavioural Science, Law
Available from: 2012-02-06 Created: 2012-02-03 Last updated: 2012-02-06Bibliographically approved

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