The adoption of commercial innovations in the former Central and Eastern European markets: the case of Internet banking in Estonia
2008 (English)In: International Journal of Bank Marketing, ISSN 0265-2323, Vol. 24, no 8, 154-169 p.Article in journal (Refereed) Published
Purpose – Businesses developed in Western markets may be so new to emerging and developing markets that they can be considered innovations. Knowledge of innovation adoption is therefore essential for western firms that expand into these markets.
Methodology – The data presented in this study are based on 1,831 questionnaires collected from individual Internet banking users in Estonia.
Findings – This study extends the applicability of the innovation adoption model developed by Everett Rogers to Estonian Internet banking. Estonia is one of the fastest-growing Central and Eastern European (CEE) economies. Internet use is more advanced in Estonia than in many Western countries. Because Western banking is steeped in tradition, it is essential to study adoption of innovations by Estonian banks, which, in many respects, have leapfrogged the development path that Western banks experienced.
Practical implications – The managerial implications of this paper include its contributions toward better understanding of the commercial viability in CEE economies of businesses based on Western-style technology.
Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2008. Vol. 24, no 8, 154-169 p.
Innovations; Estonia; Emerging markets; Internet banking; Financial service.
IdentifiersURN: urn:nbn:se:kth:diva-73950DOI: 10.1108/02652320810864634ScopusID: 2-s2.0-42149114098OAI: oai:DiVA.org:kth-73950DiVA: diva2:489092
QC 201202092012-02-092012-02-022012-02-09Bibliographically approved