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Mediebilden av kvinnor och män i politiken: En kvantitativ studie av mediernas gestaltning av Mona Sahlin och Fredrik Reinfeldt i den svenska valrörelsen 2010
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The reporting of the media will never be an exact copy of reality. Through medias way of presenting, or framing, the world that surround us all they must also affect our interpretation of it. The role of the journalist includes both chosing and excluding in the way they describe things. Studies have been made by the wellknown mediaresearcher, Kent Asp, that show how media reported in more negative wordings about Mona Sahlin, than her opponent Fredrik Reinfeldt in the period building up to the swedish elections 2010. The purpose of our study has been to compare how these politicians were being described, or framed, in the media, in regards to their gender.Our study has shown that Mona Sahlin more often than Fredrik Reinfeldt was described as being less knowledgeable, and were mentioned in the context of scandals or conflicts. Sahlin was also, more often than Reinfeldt, mentioned in articles where the subjects of healthcare, schooling and education, and equality between men and women. Where as Reinfeldt was, more often than Sahlin, mentioned in articles where the subjects were the labour market, economy and foreign politics.

Place, publisher, year, edition, pages
2012. , 61 p.
Keyword [en]
framing, swedish election 2010, politician, gender, media coverage
National Category
Media Studies
Identifiers
URN: urn:nbn:se:miun:diva-15817OAI: oai:DiVA.org:miun-15817DiVA: diva2:488635
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-02-14 Created: 2012-02-02 Last updated: 2012-02-14Bibliographically approved

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Mediernas bild av kvinnor och män i politiken(3342 kB)719 downloads
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Nilsson, SabinaTonberg, Catja
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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
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  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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