Change search
ReferencesLink to record
Permanent link

Direct link
FysiskLojalitet vs CyberLojalitet?: Hur lojal är konsumenten mot den fysiska butiken då de väljer att övergå till e-handel av dagligvaror?
Södertörn University, School of Business Studies.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Physical Loyalty - Cyber Loyalty? (English)
Abstract [en]

Background: Recently, the Swedish food culture has expanded by leaps and bounds. Interest in food and cooking has taken more space in the Swedish welfare state. Products and icons, such as organic free range chicken or Per Moberg have had greater impact on the way we consume food. Consumers have become increasingly aware of what they should and should not be eating. With an increased interest in food, supply and distribution channels have become increasingly important for the major grocery retailers (Board of Agriculture 2011). A new way to buy food has taken shape over the net. Several companies launch various food concepts, and shopping over the Internet has become a popular way to buy food. (

Problem: Will consumer's loyalty keep up towards the physical store on the web or will the consumer switch to competitors? With the continuing development in the grocery stores on the web, how will the future physical store be affected by the new form of grocery shopping?

Purpose: To find out how loyal consumers are towards COOP Konsums webbservices.

Method: By finding out where the consumer would consider shopping over the web, will prove how loyal they are towards the physical store. The essay is based on quantitative data in the form of surveys of customers at the COOP Konsum Bondegatan.

Theory: The essay will rely on theories about loyalty, e-loyalty and purchasing decision process.

Place, publisher, year, edition, pages
2011. , 51 p.
National Category
Business Administration
URN: urn:nbn:se:sh:diva-15254OAI: diva2:488141
Subject / course
Business Studies
Social and Behavioural Science, Law
Available from: 2012-02-01 Created: 2012-02-01 Last updated: 2012-02-01Bibliographically approved

Open Access in DiVA

fulltext(2562 kB)324 downloads
File information
File name FULLTEXT02.pdfFile size 2562 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Czech, Adrian
By organisation
School of Business Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 324 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 212 hits
ReferencesLink to record
Permanent link

Direct link