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Det är värt att vänta!: Köbildning som marknadsföringsverktyg
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study has been conducted with the purpose to examine the marketing effects of waiting lines on the customer- and brand experience. Our ambition has been to describe how the waiting line can be used to heighten the positive experiences. The study has had a qualitative, as well as an inductive approach towards the subject. The study is mainly based on nine interviews with a total of ten respondents employed at nine different companies relevant to the subject. In the final chapter of this study we present our results and conclusions.

Place, publisher, year, edition, pages
2012. , p. 80
Keywords [sv]
köbildning, kö, servicelandskap, varumärke, kundinteraktion, kundmedverkan, tjänstemarknadsföring, relationer, konsumentbeteende.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-17189OAI: oai:DiVA.org:lnu-17189DiVA, id: diva2:487588
Subject / course
Business Administration - Marketing
Educational program
Music & Event Management Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-02-14 Created: 2012-01-31 Last updated: 2012-02-14Bibliographically approved

Open Access in DiVA

fulltext(823 kB)555 downloads
File information
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11d53c64478eea837faede763ac8a90d96e6d1d3e08d53c7fb273403be25ba26953d07e6ad4fd900e7169527bc4e04d9fc14fee348369ff0f090491bd591e83b
Type fulltextMimetype application/pdf

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Pellgård, SofiaPoulsen, SandraSchachtschabel, Lukas
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf