Det är värt att vänta!: Köbildning som marknadsföringsverktyg
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
This study has been conducted with the purpose to examine the marketing effects of waiting lines on the customer- and brand experience. Our ambition has been to describe how the waiting line can be used to heighten the positive experiences. The study has had a qualitative, as well as an inductive approach towards the subject. The study is mainly based on nine interviews with a total of ten respondents employed at nine different companies relevant to the subject. In the final chapter of this study we present our results and conclusions.
Place, publisher, year, edition, pages
2012. , 80 p.
köbildning, kö, servicelandskap, varumärke, kundinteraktion, kundmedverkan, tjänstemarknadsföring, relationer, konsumentbeteende.
IdentifiersURN: urn:nbn:se:lnu:diva-17189OAI: oai:DiVA.org:lnu-17189DiVA: diva2:487588
Subject / course
Business Administration - Marketing
Music & Event Management Programme, 180 credits
UppsokSocial and Behavioural Science, Law