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The impact of marketing on customer’s behaviour: Influence or manipulation?
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2011 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2011. , 52 p.
Series
Halmstad University Dissertations
Keyword [en]
marketing, influence, manipulation, behaviour, customer
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-17071OAI: oai:DiVA.org:hh-17071DiVA: diva2:486580
Subject / course
Business
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-02-27 Created: 2012-01-30 Last updated: 2012-02-27Bibliographically approved

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fulltext(2112 kB)2358 downloads
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File name FULLTEXT01.pdfFile size 2112 kBChecksum SHA-512
a0d340f07408c76e45b9fc83e0f5d8c1abec22a11e14cfceb07aedf0c5753e93350ff416777efef0c78fefe38044b363d7911bcc34728864ea525e1e4922e3fd
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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