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Sportfans, sociala medier & UFC: En studie om sociala mediers inverkan på fandom
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

We aim to develop knowledge of how new technology, in this case social media, can contribute to how sports fans interact with their idols. Therefore our framing of a question is to present how fans experience their contact with mixed martial arts (MMA) & ultimate fighting championship (UFC) through social media platforms. To specify our study, we also have a supplement question with in which way sports fans uses social media.We have chosen to conduct a qualitative study consisting of interviews and data observations of websites, related to the organization UFC, to approach our main question. We have interviewed nine randomly selected people with one common interest - MMA/UFC. With an implant of theories, consisting of social media, fandom and lurking, on the result of the interview and website data, we try to come closer to a conclusion for our intention with this thesis.Our conclusion is that the interviewed fans express that through the usage of social media, they feel like they have come closer to UFC. They have developed a deeper knowledge about the sport, the members and other fans that shares the same interest. Most of our respondents have a lurking attitude towards the social media usage, which means that they are more like observers and soak in the information and media material. They are active in the searching of material related to UFC, but they are not active in the way of contributing with comments, discussions or material.

Place, publisher, year, edition, pages
2011. , 42 p.
Keyword [en]
Social media, fandom, lurkers, UFC (Ultimate Fighting Championship), Mixed Martial Arts (MMA), fighters
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:uu:diva-167510OAI: oai:DiVA.org:uu-167510DiVA: diva2:485948
Subject / course
Media and Communication Studies
Educational program
Freestanding course
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-02-22 Created: 2012-01-30 Last updated: 2012-02-22Bibliographically approved

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CiteExportLink to record
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  • apa
  • ieee
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