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Annika Falkengrens retoriska strategier: Skandinaviska Enskilda Bankens VD ur ett retoriskt perspektiv
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Literature.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Att vara välutbildad, social och intelligent räcker inte för att nå toppen, speciellt inte om du är kvinna, men Annika Falkengren är idag en av Sveriges mäktigaste personer inom näringslivet som Skandinaviska Enskilda Bankens VD, i en bransch dominerad av män. Eftersom de retoriska förmågorna och strategierna är väsentliga inom ledarskap ska jag i denna uppsats identifiera Annika Falkengrens kommunikationsstrategier i årets viktigaste tal inom banken, de som hålls vid de årliga bolagsstämmorna. 

Place, publisher, year, edition, pages
2012.
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Other Humanities not elsewhere specified
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URN: urn:nbn:se:uu:diva-167442OAI: oai:DiVA.org:uu-167442DiVA, id: diva2:485105
Uppsok
Humanities, Theology
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Examiners
Available from: 2012-02-03 Created: 2012-01-27 Last updated: 2012-03-22Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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