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Postproduction Agents: Audiovisual Design and Contemporary Constraints for Creativity
Mälardalen University, School of Innovation, Design and Engineering. (Design och Visualisering)ORCID iD: 0000-0003-2006-4522
2012 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

Moving images and sounds are processed creatively after they have been recorded or computer generated. These processes consists of design activities carried out by workers that hold ‘agency’ through the crafts they exercise, because these crafts are defined by the Moving Image Industry and are employed in practically the same way regardless of company.

This thesis explores what material constraints there are for such creativity in contemporary Swedish professional moving image postproduction. The central aspects concern digital material, workflow and design work as distributed activities. These aspects are coupled to production quality and efficiency at the postproduction companies where production takes place.

The central concept developed in this thesis is ‘creative space’ which links quality and efficiency in moving image production to time for creativity, capacity of computer tools, user skills and constitution of digital moving image material. Creative spaces are inhabited by design agents, and might expand or shrink due to material factors. Those changes are coupled to parallel changes in quality and efficiency.

Place, publisher, year, edition, pages
Västerås: Mälardalen University , 2012. , 58 p.
Series
Mälardalen University Press Licentiate Theses, ISSN 1651-9256 ; 148
Keyword [en]
film production, moving image, audiovisual communication, information design
Keyword [sv]
filmproduktion, rörlig bild, audiovisuell kommunikation, informationsdesign
National Category
Design Media Engineering Media and Communications
Research subject
Innovation and Design
Identifiers
URN: urn:nbn:se:mdh:diva-14083ISBN: 978-91-7485-057-4 (print)OAI: oai:DiVA.org:mdh-14083DiVA: diva2:484884
Presentation
2012-02-24, TV-studion, Högskolan Dalarnas Mediehus, Kaserngården 15, Falun, 13:00 (Swedish)
Opponent
Supervisors
Projects
Audiovisuella Medier
Available from: 2012-01-27 Created: 2012-01-27 Last updated: 2013-12-03Bibliographically approved
List of papers
1. NEW DESIGN PROCESS MODELS FOR THE AUDIO VISUAL INDUSTRY: A DESIGN SCIENCE APPROACH
Open this publication in new window or tab >>NEW DESIGN PROCESS MODELS FOR THE AUDIO VISUAL INDUSTRY: A DESIGN SCIENCE APPROACH
2010 (English)In: Proceedings of the 11th International Design Conference DESIGN 2010 / [ed] Stal - Le Cardinal Julie, FSB-The Design Society , 2010, 223-232 p.Conference paper, Published paper (Refereed)
Abstract [en]

This paper describes a project that aims to come up with a suggestion for guide-lines and new work- flow models concerning the demand of tailored content that influence every design process of moving images as well as the distribution of creative decisions within contemporary production organizations in the audio-visual industry. In this context we define creativity as the social and psychological process that enable people to generate new ideas and concepts or to come up with new associations between existing ideas and concepts. From a theoretical perspective, the purpose of this paper is to discuss new design processes and workflows in the production of moving images in order to establish a general comprehension describing contemporary digital production chains for moving images. A purpose of the project is to find and analyze the weak and problematic links of the production chain, in order to suggest a solution for the problems, namely a flexible workflow model for the production of moving images. By flexibility we mean an ability to adapt to new challenges and changes, both external and internal. We have recently initiated this unique collaborative research project that focuses on how small and mid-sized audio-visual production enterprises in Sweden have developed and are developing new design processes due to a number of recent socio-economic and technological challenges. For the first time a number of the front-line production companies in Sweden participates in a scientific research project on common issues. Research questions to be addressed: - Has digitalization of film/TV production increased the flexibility and responsiveness of the production system? - Does this lead to more diffuse or better-defined work-roles among individual film/TV-workers? - Do new workflows and the distribution of creativity lead to an actual decentralization of creative decisions and responsibility in the design process of moving images?

Place, publisher, year, edition, pages
FSB-The Design Society, 2010
Keyword
distributed creativity, design models, audio-visual design, film/TV-production
National Category
Engineering and Technology
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-13131 (URN)000301582200024 ()978-953-7738-03-7 (ISBN)
Conference
11th International Design Conference (DISIGN) Location: Dubrovnik, CROATIA Date: MAY 17-20, 2010
Available from: 2011-10-13 Created: 2011-10-13 Last updated: 2013-12-03Bibliographically approved
2. Creative Space in Contemporary Swedish Moving Image Production
Open this publication in new window or tab >>Creative Space in Contemporary Swedish Moving Image Production
2012 (English)In: Journal of Integrated Design & Process Science, ISSN 1092-0617, E-ISSN 1875-8959, Vol. 16, no 4, 55-72 p.Article in journal (Refereed) Published
Abstract [en]

Production of moving images is turning completely digital. This leads to new possibilities and new constraints for creativity within film and TV production chains.

This paper describes professionals’ current comprehension of the consequences of the shift from celluloid to digital technologies, within the Swedish Moving Image Industry. New technologies bring new workflows, new design processes and new constraints.

We aim to illuminate factors that affect design creativity in digital moving image production, by addressing questions about production related responses to the digital turn as well as the affects of such responses on creativity.

Inspired by Ingar Brinck’s creativity theories (1999, 2007) we view aesthetic problem solving as a cognitive process and suggest creative spaces to be the critical phenomenon to manage. We also use organization theories, particularly the work of Katherine Miller (2011) to explain why creativity ought to be a primary management concern.

The empirical material used is semi-structured interviews with management personnel in Swedish moving image production companies. Outcomes include that the variety of digital formats available today is hard for crafts people to overview. This has brought costly workflow constraints that largely limit creativity.

We suggest a pre-production file format check-list as a tool to support design management.

Keyword
technological Shift, file formats, workflow, creativity, design management
National Category
Design Engineering and Technology
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-14085 (URN)10.3233/jid-2012-0003 (DOI)2-s2.0-84871213299 (Scopus ID)
Projects
New Design Processes in the Audiovisual Industry
Available from: 2012-01-27 Created: 2012-01-27 Last updated: 2017-12-08Bibliographically approved
3. Agents, design and creativity: A postproduction analysis
Open this publication in new window or tab >>Agents, design and creativity: A postproduction analysis
(English)Article in journal (Refereed) Submitted
Abstract [en]

The purpose of this paper is to clarify major issues in production planning and collaboration in the making of assemblies of moving images and soundtracks (postproduction of film, TV-programs et cetera). We argue that worker creativity in the making of such assemblies is constrained by the digitalization of production technology. We also argue that the members of each craft that collaborate in the process have their own set of aesthetic and technical problems that need to be solved and that the possible solutions are constrained by the creative space accorded to each craft. Participants do not necessarily subscribe to this idea and any theoretical understanding of the process must also account for the variety of notions put forward by the agents. We give examples from the Swedish TV show, Värsta Språket, from interviews and technical writing in order to clarify and support these arguments.

Keyword
moving image production, audiovisual design, crafts, creative spaces, agents, digital moving image materiality
National Category
Design Media Engineering
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-14086 (URN)
Projects
Audiovisuella Medier
Funder
EU, European Research Council
Available from: 2012-01-27 Created: 2012-01-27 Last updated: 2017-06-16Bibliographically approved

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