Change search
ReferencesLink to record
Permanent link

Direct link
Pamoja FM – The voice of Kibera: How young Kenyan adults in Kibera perceive the local urban community radio and how it influences the community
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences. (Journalistik)
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences. (Journalistik)
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Media in Nairobi is segmented when it comes to news and information; different media target different audience groups in the society through their preferred channels in search of news and information.     In Kibera, the biggest slum area in Nairobi and in whole East Africa, the urban slum community radio station Pamoja FM only works for the citizens living within Kibera. We aimed to find out how the youth in Kibera perceive the efficacy of the radio station as a viable source of news and information. We wanted to establish how important this radio station is to them as a tool of empowerment and knowledge to the youth.   Through semi-structured interviews with the youth in Kibera we carried out a qualitative research study during ten weeks, from October until December in 2011. We walked the field in Kibera to gather as much data as possible, and our findings were very interesting.   Key theories used in this study included the participatory communication model, the media dependency model and the uses and gratifications model.   The findings indicated that Pamoja FM has a great influence in the community as it is considered the most important source for news and information for the youth in this slum, and provides a platform that meets their needs as active participating audiences to the content supplied by the radio station. The radio is accredited to have changed the citizens´ way of thinking about tribalism since the post-election violence in 2007; the young women have assertively declared their space by playing a more proactive role in the community and audiences are empowered with home-grown problem solving skills that have bettered their lives and in pursuit for peace.

Place, publisher, year, edition, pages
2012. , 73 p.
Keyword [en]
Urban slum community radio, empowerment, gender equality, Kenya, Kibera, media, Nairobi, youth participation, women’s empowerment
National Category
Other Social Sciences
URN: urn:nbn:se:lnu:diva-17120OAI: diva2:484858
Subject / course
Educational program
Journalism and Media Production Programme, 180 credits
2012-01-12, NY224, Gröndalsvägen 1, Kalmar, 15:30 (Swedish)
Social and Behavioural Science, Law
Available from: 2012-02-06 Created: 2012-01-27 Last updated: 2012-02-06Bibliographically approved

Open Access in DiVA

Nyström, Sebastian & Rosenblad, Anton(1219 kB)1124 downloads
File information
File name FULLTEXT01.pdfFile size 1219 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Rosenblad, AntonNyström, Sebastian
By organisation
School of Social Sciences
Other Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 1124 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 374 hits
ReferencesLink to record
Permanent link

Direct link