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Från TV-TV till Social-TV: En studie av strategier för Webb-TV och Sociala Medier
Södertörn University, School of Communication, Media and it.
Södertörn University, School of Communication, Media and it.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
From Television to Social-TV : A study of strategies for Online Television and Social Media (English)
Abstract [en]

This study explores how online television works and how it is integrated with social media such as Facebook, Twitter and blogs. Through three qualitative interviews with representants from different fields of work regarding online television, we have concluded how online television is being used in Sweden today and concludes with examples of what the future of online television could look like. Representatives from the following companies have been interviewed: SBS Media Group Sweden, Strix Television and Mediamätning i Skandinavien. The use of social media for marketing of online television is a fact for the companies in this study. However, the result of the study shows that theres room for development in the integration between online television and social media. The manner in which integration takes place depends on the aims and objectives of the producer.

Place, publisher, year, edition, pages
2011. , 43 p.
Keyword [en]
Online Television, Social-TV, Social Media
Keyword [sv]
Webb-TV, Sociala Medier, Social-TV
National Category
Interaction Technologies
URN: urn:nbn:se:sh:diva-15065OAI: diva2:484513
Subject / course
Media Technology
Available from: 2012-01-27 Created: 2012-01-27 Last updated: 2012-01-27Bibliographically approved

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Från TV-TV till Social-TV(348 kB)499 downloads
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File name FULLTEXT01.pdfFile size 348 kBChecksum SHA-512
Type fulltextMimetype application/pdf

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