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Annonser och nyhetskonsumtion: En kvantitativ studie om hur unga vuxna irriteras av annonser på nyhetssidor på PC och iPad
Södertörn University, School of Communication, Media and it.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In this paper we have studied how young adults read news on the internet. The purpose was to seehow the consumers of news were irritated by the adverts on news sites depending on whichplatform they used, a computer or an portable reading device of the brand Apple iPad. Observationsand surveys were conducted on ten people. The news sites we used for this study were www.SvD.seand The result show that a majority experienced that their news consumptionwere irritated by advertising, mostly on Expressen's news site because it wasn't perceived asforeseeable.. The result also shows that the portable reading device was the platform that most testpersons preferred for news consumption. With these results we came to the conclusion that thenewspaper editorials can increase their advertising on their websites that shows on the portablereading device iPad because the portable reading device will probably be used more and thecompanies will buy more advertising space on each of the websites that shows on the portablereading device iPad.

Place, publisher, year, edition, pages
2011. , 37 p.
Keyword [sv]
Läsplatta, Apple iPad, Nyhetskonsumenter, Annonser, Interaktion, Tabloidtidning, Nyhetssida
National Category
Media and Communication Technology
URN: urn:nbn:se:sh:diva-15048OAI: diva2:484365
Subject / course
Media Technology
Available from: 2012-01-27 Created: 2012-01-26 Last updated: 2012-01-27Bibliographically approved

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