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Shop until you drop: En studie i konsumentbeteende och julmarknadens betydelse
Linköping University, Department of Culture and Communication. Linköping University, Faculty of Arts and Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Shop until you drop : A study of Consumer behaviour and the importance of the Christmas market (English)
Abstract [sv]

Syftet med denna uppsats är att genom intervjuer med tre medelålders kvinnor, ta del av deras upplevelser av Adventsmarknaden och friluftsmuséets Lilla Julmarknad i Gamla Linköping. Genom intervjuer och deltagande observation vid marknaderna undersöker jag på vilket sätt informanterna besöker en marknad och hur deras syn på shopping och service styr deras besök. Uppsatsen belyser hur de shoppar när de besöker en marknad, hur de ser på service och hur detta påverkar deras upplevelse. Slutsatsen av denna studie är kortfattat att de besöker marknaden, och shoppar på tre skilda sätt. De definierar och uppskattar service på olika sätt och handlar olika typer av varor. Vidare handlar det om hur tre kvinnor använder sig av marknaden för att passa in i en större gemenskap där julmarknaden är ett standardiserat val.

Abstract [en]

The purpose of this paper is through interviews with three middle-aged women, learn about their experiences of the Christmas market in Old Linköping. Through interviews and participant observation at the markets, I examine how the informants visiting a market and how their approach to shopping and services guide their visits. The essay illustrates how they shop when they visit a market, how they look at the service and how this affects their experience. The conclusion of this study is briefly that they visit the market by different purposes, and buy things in three different ways. They define and appreciate service in different ways and buy different types of goods. Furthermore, it is about how three women use the market to fit into a larger community where the Christmas market is a standardized choice.

Place, publisher, year, edition, pages
2012. , 35 p.
Keyword [en]
Social anthropology, service design, consumer behaviour, service, shopping, market
Keyword [sv]
Socialantropologi, tjänstedesign, konsumtionsbeteende, service, shopping, marknad
National Category
Social Anthropology
Identifiers
URN: urn:nbn:se:liu:diva-74412ISRN: LIU-IKK/SANT-G--12/001--SEOAI: oai:DiVA.org:liu-74412DiVA: diva2:483946
Subject / course
Social Anthopology
Presentation
(Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-02-03 Created: 2012-01-26 Last updated: 2012-02-03Bibliographically approved

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Department of Culture and CommunicationFaculty of Arts and Sciences
Social Anthropology

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CiteExportLink to record
Permanent link

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Citation style
  • apa
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  • nn-NB
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  • Other locale
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Output format
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