Change search
ReferencesLink to record
Permanent link

Direct link
Digital Media and the Personalization of Collective Action: Social technology and the organization of protests against the global economic crisis
Stockholm University, Faculty of Social Sciences, Department of Political Science.
2011 (English)In: Information, Communication and Society, ISSN 1369-118X, E-ISSN 1468-4462, Vol. 14, no 6, 770-799 p.Article in journal (Refereed) Published
Abstract [en]

Changes related to globalization have resulted in the growing separation of individuals in late modern societies from traditional bases of social solidarity such as parties, churches, and other mass organizations. One sign of this growing individualization is the organization of individual action in terms of meanings assigned to lifestyle elements resulting in the personalization of issues such as climate change, labour standards, and the quality of food supplies. Such developments bring individuals' own narratives to the fore in the mobilization process, often requiring organizations to be more flexible in their definitions of issues. This personalization of political action presents organizations with a set of fundamental challenges involving potential trade-offs between flexibility and effectiveness. This paper analyses how different protest networks used digital media to engage individuals in mobilizations targeting the 2009 G20 London Summit during the global financial crisis. The authors examine how these different communication processes affected the political capacity of the respective organizations and networked coalitions. In particular, the authors explore whether the coalition offering looser affiliation options for individuals displays any notable loss of public engagement, policy focus (including mass media impact), or solidarity network coherence. This paper also examines whether the coalition offering more rigid collective action framing and fewer personalized social media affordances displays any evident gain in the same dimensions of mobilization capacity. In this case, the evidence suggests that the more personalized collective action process maintains high levels of engagement, agenda focus, and network strength.

Place, publisher, year, edition, pages
2011. Vol. 14, no 6, 770-799 p.
Keyword [en]
globalization, personalization, networks, digital media, collective action
National Category
Political Science
URN: urn:nbn:se:su:diva-70937DOI: 10.1080/1369118X.2011.579141ISI: 000299820100002OAI: diva2:483139
Available from: 2012-01-24 Created: 2012-01-24 Last updated: 2015-08-19Bibliographically approved

Open Access in DiVA

fulltext(704 kB)414 downloads
File information
File name FULLTEXT01.pdfFile size 704 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Other links

Publisher's full text

Search in DiVA

By author/editor
Segerberg, Alexandra
By organisation
Department of Political Science
In the same journal
Information, Communication and Society
Political Science

Search outside of DiVA

GoogleGoogle Scholar
Total: 414 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 735 hits
ReferencesLink to record
Permanent link

Direct link