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Private label strategies in the Greek Food Retail Market:AB Vassilopoulos Private Label Line AB Bio
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Our aim is to examine from the marketing perspective how a food retailer such as AB Vassilopoulos approaches organic private label products sold in its premises under the brand “AB Bio”.

Place, publisher, year, edition, pages
2012. , 142 p.
Keyword [en]
Private labels, Organic products, Food retail market, AB Vassilopoulos, AB Bio
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-11331Archive number: E3BA:DiVA 17/2012OAI: oai:DiVA.org:hig-11331DiVA: diva2:480302
Subject / course
Business administration
Educational program
Business administration
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-03-14 Created: 2012-01-19 Last updated: 2012-03-14Bibliographically approved

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fulltext(1729 kB)2398 downloads
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File name FULLTEXT01.pdfFile size 1729 kBChecksum SHA-512
366e1afa9d96bf0d9e719b8f74c99bab480936669d7256ac625b2df9a7c6bbd45956f3e98382475745c88aac345c7539cea30808ed257dc8371cca4c423cb602
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
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Language
  • de-DE
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