Private label strategies in the Greek Food Retail Market:AB Vassilopoulos Private Label Line AB Bio
Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Our aim is to examine from the marketing perspective how a food retailer such as AB Vassilopoulos approaches organic private label products sold in its premises under the brand “AB Bio”.
Place, publisher, year, edition, pages
2012. , 142 p.
Private labels, Organic products, Food retail market, AB Vassilopoulos, AB Bio
IdentifiersURN: urn:nbn:se:hig:diva-11331Archive number: E3BA:DiVA 17/2012OAI: oai:DiVA.org:hig-11331DiVA: diva2:480302
Subject / course
UppsokSocial and Behavioural Science, Law
Fregidou Malama, Maria, Assistant Professor
Akmal, Hyder, Professor