Change search
ReferencesLink to record
Permanent link

Direct link
Makten över kommunikationen: en kvalitativ studie av kommunikatörens yrkesroll
Jönköping University, School of Education and Communication.
Jönköping University, School of Education and Communication.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The communicator has a professional role which is relatively unspecified and hard to define. To work with communication can mean several different tasks, who also might vary between different types of organizations. The purpose with our study is to clarify the professional title communicator and its meaning. By applying a power perspective on the communicators experienced professional role in meaning to find out who has the power over the communication.     Our study is made of qualitative interviews with four professional communicators working in private organizations. We have used semi structured interviews in our study which means that we before we went through with the interviews defined themes which the interviews were built upon. This type of interview also made it possible for us to ask supplemental questions. Our interview material is considered through a hermeneutical perspective which means that we have interpreted the interviewed persons’ answers to understand the experienced professional role. Thereafter we have applied theories of power on the empirical data.    The result shows that the communicators have a relatively common opinion on the self-experienced role, since they see themselves as “the go-to-person” in their organizations meaning the person who pulls the strings. Further on we can see that the communicator has a certain type of power, which generally originates from their communication skills and central position in the company. This position means an information advantage which also can give the communicator power. A factor that lies behind this is that the communicator is found in the middle of the organizations information flow. On this basis we can see a clear connection between the communicator’s professional role and the power of communication in organizations.

Place, publisher, year, edition, pages
2012. , 33 p.
Keyword [sv]
Kommunikatör, informatör, yrkesroll, makt, kommunikation, organisationskommunikation
National Category
Communication Studies
URN: urn:nbn:se:hj:diva-17198OAI: diva2:478910
Subject / course
HLK, Media and Communication Studies
Social and Behavioural Science, Law
Available from: 2012-02-15 Created: 2012-01-17 Last updated: 2012-02-15Bibliographically approved

Open Access in DiVA

Makten över kommunikationen - en kvalitativ studie av kommunikatörens yrkesroll(632 kB)1027 downloads
File information
File name FULLTEXT01.pdfFile size 632 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
School of Education and Communication
Communication Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 1027 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 469 hits
ReferencesLink to record
Permanent link

Direct link