Interpreting a case of outsourcing shift-gears in the carindustry using different theorys simultaneously
2010 (English)Conference paper (Refereed)
This paper bring forward a methodology that makes it possible to handle different theoretical models simultaneously when analyzing cases of outsourcing - without ending up with contradictory conclusions. The approach used in the paper is a development of a framework, the analysis of three commonly used models (The Make-or-buy model, the Network approach, and Industrial strategy) and a case study where outsourcing of shift-gears in the car industry is analyzed. The paper addresses the basic need to clarify the fundamental assumptions embedded in theories applied on outsourcing. It also clarifies hands-on how the suggested methodology can be used.
Place, publisher, year, edition, pages
Methodology, Outsourcing, Make-or-buy, Network approach, Industrial strategy
IdentifiersURN: urn:nbn:se:kth:diva-60873OAI: oai:DiVA.org:kth-60873DiVA: diva2:478059
Marketing Theory and Practice Annual Meeting, South Carolina USA, 2010
QC 201201172012-01-172012-01-152012-01-17Bibliographically approved