The Role of Social Media in the Communication of Leaders
This thesis explores the impact of social media on leadership. For this purpose, it presents a new model for the communication of leaders. This builds on the empirical finding; that leaders must optimize two elements in order to communicate effectively; communication channel and communication style. It then seeks to explore the impact of social media on this model. On a general level, this impact is categorized into five subparts; openness, transparency, personification, power, and control. On a more spesific level, the thesis also proposes specific impacts of social media on the communication channels and styles of leaders.
Place, publisher, year, edition, pages
Institutt for industriell økonomi og teknologiledelse , 2011. , 64 p.
ntnudaim:6290, MIENTRE NTNUs Entreprenørskole,
IdentifiersURN: urn:nbn:no:ntnu:diva-15068Local ID: ntnudaim:6290OAI: oai:DiVA.org:ntnu-15068DiVA: diva2:473584
Sørheim, Roger, FørsteamanuensisKrokan, Arne