Successful business model innovation
A global CEO study conducted by IBM in 2006 showed that business model innovation has a higher correlation with operating margin growth than any other type of innovation. It is therefore not surprising that business model innovation is a buzzword increasingly seen in business jargon and literature. However, the field is quite novel and finding ways of approaching and understanding the subject has been more elusive. This thesis presents a comprehensive and academically founded approach to business model innovation, including a framework that can be applied by managers to transform their business, and building capabilities that can become a source of competitive advantage.
Place, publisher, year, edition, pages
Institutt for industriell økonomi og teknologiledelse , 2011. , 142 p.
ntnudaim:6339, MTIØT Industriell økonomi og teknologiledelse, Strategi og internasjonal forretnmingsutvikling
IdentifiersURN: urn:nbn:no:ntnu:diva-15058Local ID: ntnudaim:6339OAI: oai:DiVA.org:ntnu-15058DiVA: diva2:473574
Moen, Øystein, Professor