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The Social Media Release as a public relations tool: Intentions to use among B2B bloggers
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
Division of Industrial Marketing, e-Commerce and Logistics, Luleå University of Technology.
Segal Graduate School of Business, Simon Fraser University.
Segal Graduate School of Business, Simon Fraser University.
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2010 (English)In: Public Relations Review, ISSN 0363-8111, Vol. 36, no 1, 87-89 p.Article in journal (Refereed) Published
Abstract [en]

The Social Media Release (SMR) is emerging as a potentially powerful public relations tool in a world of social network media, particularly when targeted at influential bloggers. The research described here studies the factors that influence bloggers to use SMRs, using the Technology Acceptance Model as a theoretical framework, concentrating specifically on their perceptions of usefulness and ease of use. © 2009 Elsevier Inc. All rights reserved.

Place, publisher, year, edition, pages
Elsevier, 2010. Vol. 36, no 1, 87-89 p.
Keyword [en]
Bloggers; Social Media Release; Public relations; Technology Acceptance Model
National Category
Social Sciences
URN: urn:nbn:se:kth:diva-55925DOI: 10.1016/j.pubrev.2009.09.005ISI: 000274373700018ScopusID: 2-s2.0-74449087372OAI: diva2:472208
cited By (since 1996) 2 QC 20120119Available from: 2012-01-19 Created: 2012-01-03 Last updated: 2012-01-19Bibliographically approved

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Salehi-Sangari, Esmail
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