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Välkommen hem!: - marknadsföring genom småhuskataloger under en femtioårsperiod, 1960-2010
Linnaeus University, Faculty of Science and Engineering, School of Engineering.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Welcome Home! : - Marketing through house catalogues over a fifty-year period, 1960-2010 (English)
Abstract [sv]

Denna studie baseras på ett intresse att undersöka förändringar och likheter inom marknadsföring av kataloghus mellan 1960-2010. Genom en litteraturstudie och en utförlig studie av småhuskataloger under denna femtioårsperiod har vissa slutsatser kunnat dras. Resultaten visar både på likheter och skillnader i marknadsföringen. Det viktigaste försäljningsargumentet har under alla årtionden visat sig vara att försöka sälja familjelycka i bild och text.

Abstract [en]

This study is based on an interest to examine the changes and similarities in marketing in Swedish house catalogs between 1960-2010. Through a literature study and a detailed study of house catalogues during this fifty-year period, certain conclusions could be drawn. The results show both similarities and differences in the marketing. The main selling point during all decades proved to be trying to sell the family fortune in pictures and texts.

Place, publisher, year, edition, pages
2011. , 44 p.
Keyword [en]
Small houses, houses in catalogues
Keyword [sv]
Småhus, Kataloghus
National Category
Engineering and Technology
URN: urn:nbn:se:lnu:diva-16425OAI: diva2:470850
Educational program
Forest Production and Wood utilization Programme, 180 credits
Available from: 2012-01-11 Created: 2011-12-30 Last updated: 2012-01-11Bibliographically approved

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Junghard, Malin
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