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The uncanny valley of relationship marketing
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
2010 (English)In: Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool / [ed] Academy of Marketing Science, Liverpool, 2010Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Liverpool, 2010.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-53464ISBN: 978-0-9561122-34 (print)OAI: oai:DiVA.org:kth-53464DiVA: diva2:470110
Conference
Academy of Marketing Conference 2011
Note
QC 20120119Available from: 2012-01-19 Created: 2011-12-28 Last updated: 2012-01-19Bibliographically approved

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fulltext(195 kB)125 downloads
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9073f3b97f45fa24bc1211c044ecd70972f7cf7ed6318c15f91da3af17d9241595a1131a752b5d4bd97eb427c102ce39ed866d14082280e60095e8eb2abf1088
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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Output format
  • html
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