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The uncanny valley of relationship marketing
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
2010 (English)In: Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool / [ed] Academy of Marketing Science, Liverpool, 2010Conference paper (Refereed)
Place, publisher, year, edition, pages
Liverpool, 2010.
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-53464ISBN: 978-0-9561122-34OAI: diva2:470110
Academy of Marketing Conference 2011
QC 20120119Available from: 2012-01-19 Created: 2011-12-28 Last updated: 2012-01-19Bibliographically approved

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Giertz, Eric
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