Musikbranschens förvaltare : Hantering av professionella affärsrelationer i musikförlagsverksamhet
Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
This thesis will guide you through the haunting Business marketing woods of snaring networks and ravel business relations in the dark landscapes of the mighty music publishing creatures. The task at hand (of this thesis) will be to present the secrets that lie beyond with the hopes that you, the daring reader, will gain knowledge and understanding of what these entities do, lurking in the shadows of the woods of business marketing (and of your unknowing mind). How they go head on with their partners in business to thrive on intangible properties and how they find their path through these woods. Explore and discover, if any, commonly found ways in the management of business marketing within the domain of the music publisher. We wish you a pleasant reading!
Place, publisher, year, edition, pages
2011. , 69 p.
Business marketing, nätverk, musikförlag, affärsrelationer, upphovsrätt och lönsamhet
Economics and Business
IdentifiersURN: urn:nbn:se:lnu:diva-16258OAI: oai:DiVA.org:lnu-16258DiVA: diva2:468024
Subject / course
Business Administration - Marketing
Music & Event Management Programme, 180 credits
UppsokSocial and Behavioural Science, Law
Karlsson, Thomas, Universitetsadjunkt
Rytting, Leif V, LektorBredmar, Krister, Lektor