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Musikbranschens förvaltare : Hantering av professionella affärsrelationer i musikförlagsverksamhet
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2011 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis will guide you through the haunting Business marketing woods of snaring networks and ravel business relations in the dark landscapes of the mighty music publishing creatures. The task at hand (of this thesis) will be to present the secrets that lie beyond with the hopes that you, the daring reader, will gain knowledge and understanding of what these entities do, lurking in the shadows of the woods of business marketing (and of your unknowing mind). How they go head on with their partners in business to thrive on intangible properties and how they find their path through these woods. Explore and discover, if any, commonly found ways in the management of business marketing within the domain of the music publisher. We wish you a pleasant reading!

Place, publisher, year, edition, pages
2011. , 69 p.
Keyword [sv]
Business marketing, nätverk, musikförlag, affärsrelationer, upphovsrätt och lönsamhet
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:lnu:diva-16258OAI: oai:DiVA.org:lnu-16258DiVA: diva2:468024
Subject / course
Business Administration - Marketing
Educational program
Music & Event Management Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-01-09 Created: 2011-12-20 Last updated: 2012-01-09Bibliographically approved

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fulltext(1320 kB)185 downloads
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27f5bc787a0238c8c9fb77d96e55e089477730307a72d0dbba37274ec5c66195f715e9841ef71584ce0d85aba19522565c78f434d35a2caf94dca23167f5587d
Type fulltextMimetype application/pdf

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Linnaeus School of Business and Economics
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf